Perilaku Konsumsi Penggemar: Studi Etnografi Komunitas Magic The Gathering Yogyakarta
Versions
- 2023-08-30 (2)
- 2022-06-07 (1)
Downloads
Permainan Magic:The Gathering (M:TG) merupakan permainan kartu populer yang dibuat Richard Garfield dirilis oleh Wizard of The Coast. Dari periode tahun 2008 hingga 2016, M:TG telah memproduksi lebih dari dua miliar kartu dansaat ini, M:TG sudah memiliki 35 juta pemain aktif yang tersebar di 70 negara. Penelitian ini bertujuan untuk mengetahui gambaran perilaku konsumsi permainan M:TG di kalangan pemain di Indonesia, khususnya di Yogyakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi komunikasi. Hasil dari penelitian ini menunjukkan bahwa setiap pemain memiliki pemaknaan masing-masing dalam memahami perilaku konsumsi M:TG. Dari keempat subjek penelitian, Widi sebagai desainer game memahami M:TG sebagai arena mempelajari sistem gim dan memungkinkannya untuk berkreasi dengan sistem, Tandyo memahami M:TG sebagai permainan kartu yang kompleks dan memungkinkannya untuk menyusun kartu mengikuti seniman/artis M:TG indonesia, Rama memahami M:TG sebagai permainan kartu yang bervariasi dan kompetitif dan memungkinkannya untuk menyusun deck yang kompetitif, Tasigur memahami M:TG sebagai arena mengembangkan teks bagi pemain dan memungkinkannya untuk mengembangkan cerita berdasarkan pemahamannya sendiri, berdasarkan pada susunan kartu M:TG. Namun semua pemain menyepakati bahwa aktivitas konsumsi M:TG ini merupakan usaha untuk memperluas jaringan pertemanan. Selain itu, di tengah digitalisasi permainan M:TG dan kondisi pandemi, setiap pemain juga menyepakati bahwa pengalaman bermain M:TG secara fisik ini tidak dapat digantikan sepenuhnya oleh permainan secara online atau digital.
Barker, Chris. (2004). The Sage Dictionary of Cultural Studies. London: Sage. Pub. Berger, Peter & Thomas Luckmann
Boluk S and LeMieux P (2017) Metagaming: Playing, Competing, Spectating, Cheating, Trading, Making, and Breaking Videogames. Minneapolis, MN: University of Minnesota Press.
Boon E, Grant P and Kietzmann J (2016) Consumer generated brand extensions: definition and response strategies. Journal of Product & Brand Management 25(4): 337–344.
Borowy M and Jin DY (2013) Pioneering eSport: the experience economy and the marketing of early 1980s arcade gaming contests. International Journal of Communication 7: 2254–2274.
Chase E (2019) The year of more for competitive magic, 20 February. Diakses 29 September 2021 dari https:// magic.wizards.com/en/articles/archive/competitive-gaming/year-more-competitivemagic- 2019-02-20
Chase E. (2018) The next chapter for magic: esports, 6 December. Diakses 29 September 2021 dari https://magic.wizards.com/en/articles/archive/news/next-chapter-magic-esports-2018-12-06
Cunningham, J. (2007). Playing the Game. Diakses tanggal 11 Juli 2021 dari https://magic.wizards.com/en/articles/archive/magic-academy/playing-game-2007-06-30
Garfield R (1995) Lost in the shuffle: games within games. The Duelist: The Official Deckmaster Magazine, 5 June, pp. 86–88.
Garfield, R. (2013). The Creation of Magic: The Gathering. Diakses tanggal 11 Juli 2021 dari https://magic.wizards.com/en/articles/archive/making-magic/creation-magic-gathering-2013-03-12.
Garfield, R. (2013). The Creation of Magic: The Gathering. Magicthegathering.com. Diakses tanggal 11 Juli 2021 dari https://magic.wizards.com/en/articles/archive/making-magic/creation-magic-gathering-2013-03-12
Jenkins, Henry. (1992). Textual Poachers: Television Fans and Participatory Culture. New York & London: Routledge.
Jenkins, Henry. (2007). Gender and Fan Culture (Round Fifteen, Part Two: Bob
Karhulahti V-M (2017) Reconsidering esport: economics and executive ownership. Physical Culture and Sport. Studies and Research 74(1): 43–53.
Kellner, Douglas. (2004). Cultural studies, Multiculturalism, and Media Culture. http:///www.gseis.ucla.edu/facult y/kellner/papers/SAGEcs.htm. Diakses pada 21 Mei 2012.
Kinkade PT and Katovich MA (2009) Beyond place: on being a regular in an ethereal culture. Journal of Contemporary Ethnography 38(1): 3–24.
Kuswarno, Engkus. (2008). Etnografi Komunikasi. Bandung: Widya Padjajaran.
Lievrouw, Leah A & Sonia Livingstone. (2009). Handbook of New Media: Social Shaping and Social Consequences of ICTs. London: Sage Publication Ltd.
Magic Wizards. (2016). Magic's 25th Anniversary. Retrieved from Facts and Figures. Diakses tanggal 11 Juli 2021 dari https://magic.wizards.com/en/content/magic-25th-anniversary-page-facts-and-figures
Maisenhölder P (2018) Why should I play to win if I can pay to win? Economic inequality and its influence on the experience of non-digital games. Well Played 7(1): 60–83.
McQuail, Denis. (1997.) Audience Analysis. London: Sagxe Publications.
Moleong, Lexy. (2002). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Porter, C.E. (2004), A Typology of Virtual Communities: A Multi"Disciplinary Foundation for Future Research. Journal of Computer"Mediated Communication, 10: 00-00. https://doi.org/10.1111/j.1083-6101.2004.tb00228.x
Rayner, Philip, Peter Wall dan Stephen Kruger. (2004). Media Studies: The Essential Resource. London & New York: Routledge.
Rehak, Bob and Suzanne, Scott (2007). diakses tanggal 29 Maret 2021 dari http://henryjenkins.org/2007/09/gender_and_fan_culture_round_f_4.html
Rianto, Puji (ed.). (2007.) Riset Audiens dalam Kajian Komunikasi. Yogyakarta: Pusat Kajian Media dan Budaya Populer.
Ryan, M. G. (2009). A Magic History of Time. Dalam https://magic.wizards.com/en/articles/archive/feature/magic-history-time-2009-06-01 Diakses tanggal 12 Juli 2021.
Storey, John. (2006). Pengantar Komprehensif, Teori, dan Metode: Cultural Studies dan Kajian Budaya Pop. Yogyakarta: Jalasutra.
Storey, John. (2009). Fifth Edition Cultural Theory and Popular Culture: An Introduction. Harlow: Pearson Education Ltd.
Taylor TL (2012) Raising the Stakes: E-Sports and the Professionalization of Computer Gaming. Cambridge, MA: MIT Press.
Taylor TL (2018) Watch Me Play: Twitch and the Rise of Game Live Streaming. Princeton, NJ: Princeton University Press.
Trammell A (2010) Magic: The Gathering in material and virtual space: an ethnographic approach toward understanding players who dislike online play. In: Proceedings of the meaningful play 2010 conference, East Lansing, MI, 21–23 October.
Trammell A (2013) Magic modders: alter art, ambiguity, and the ethics of prosumption. Journal of Virtual Worlds Research 6(3). Available at: https://journals.tdl.org/jvwr/index.php/jvwr/ article/view/7040
van Dijk, J. A. G. M. (1997). The Reality of Virtual Community. Trends in Communication, 1(1), 39-63.
Webb, K. (2018). With more than 35 million players worldwide, Magic the Gathering is giving back to its community with a brand new game and $10 million in esports prize money. Dalam Business Insider Australia. Diakses 29 September 2021 Dari https://www.businessinsider.com.au/magic-the-gathering-announces-10-million-esports-program-for-2019-2018-12
Copyright (c) 2022 Jusuf Wahyuono
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
